Until the rise of surveillance capitalism, the prospect of instrumentarian power was relegated to a gauzy world of dreams and delusion. This new species of power follows logic from Planck, Meyer and Skinner in the forfeit of freedom for knowledge, but those scientists each failed to anticipate the actual terms of this surrender. The knowledge that now displaces our freedom is proprietary. The knowledge it theirs, but the lost freedom belongs solely to us.

The Age of Surveillance Capitalism, Two Spieces of Power, p.375